As part of the Wattyl Solagard brand platform, we produced a six-part social-first series that extended our hero character into a mid-fi execution designed for paid YouTube pre-roll placements. The content was built to be short, sharp, and highly digestible, reinforcing the brand through entertaining, high-frequency outputs.
Creatively, we continued leaning into the laid-back and distinctly Australian tone of voice that comes so naturally to the iconic Aussie product and brand.
