Tasked with reimagining the iconic 1990s Australian TV commercial featuring the fried egg on the Wattyl tin, the campaign leveraged nostalgia and a distinctly Australian tone of voice to reposition Solagard and drive strong in-store traffic nationwide. I led the scripting, copywriting and creative direction across the integrated campaign.
Copywriting across targeted DOOH placements.
National brand OOH placement.
Australian Open 2026 OOH placement.
The original ad.