Tasked with reimagining the iconic 1990s Australian TV commercial featuring the fried egg on the Wattyl tin, the campaign leveraged nostalgia and a distinctly Australian tone of voice to reposition Solagard and drive strong in-store traffic nationwide. I led the scripting, copywriting and creative direction across the integrated campaign.
Copywriting across targeted DOOH placements.
National brand OOH placement.
Australian Open 2026 OOH placement.
Extended onto social and YouTube, we gave our hero character a series of lo-fi spots, keeping things casual and in line with Wattyl’s distinct tone of voice.
The original ad.