The brief was to produce a refresh of the classic 1990s Wattyl TV commercial featuring a fried egg on the tin. We scouted locations around Adelaide to achieve the hot, dry Aussie outback look and feel. The campaign brought Solagard front-of-mind again for Aussie consumers and nostalgic memories of the brand were reignited.
OOH creative to coincide with the Australian Open Tennis tournament in Melbourne and one of our always-on executions.
We extended our hero character into a youtube pre-roll series of spots, keeping things casual and fun in line with Wattyl's distinct Aussie tone of voice. Scripted, directed and shot by myself.