Tasked with reimagining the iconic 1990s Australian TV commercial featuring the fried egg on the Wattyl tin, the campaign leveraged nostalgia and a distinctly Australian tone of voice to reposition Solagard and drive strong in-store traffic nationwide. I led the creative direction (copywriting and art direction) across the integrated campaign, and directed the TVC.
Copywriting across targeted DOOH placements.
National brand OOH placement.
Australian Open 2026 OOH placement.
The original ad.