For Musashi, we delivered a full-noise social campaign combining an unmissable Auckland activation in Britomart with content captured on the ground in Barcelona during the AC37 Cup. I led the daily content engine from Barcelona, producing and delivering content overnight for our team to broadcast at the Auckland activation site the following day.
To build community around the campaign, we hosted daily run clubs in Barcelona with Jesse Tuke, hit the streets to connect with Kiwi fans, and secured backstage access to interview the head trainer of the championship-winning Team New Zealand crew.
Across 9 days, I produced more than 40 pieces of content - creating a steady stream of insightful and entertaining storytelling that brought Auckland audiences closer to the energy of the event while positioning Musashi at the centre of performance culture.
