For this campaign, Jeuneora wanted to place their distinctive packaging front and centre to strengthen in-store product recognition, while also communicating their round-the-clock approach to health and beauty.
To achieve this, I developed a concept that elevated the products to larger-than-life status, allowing them to become the hero of each scene. Each vignette showcased relevant products tailored to morning, noon, and night, reinforcing both function and brand presence.
OOH placements across New Zealand.
Hero video I directed for the campaign.