Launching the iconic Honda Prelude after a twenty-five year hiatus demanded an announcement with a key visual design that felt both nostalgic and future-facing. The creative balanced the legacy of the Prelude nameplate with a refined modern aesthetic, reintroducing the vehicle to a new generation while rewarding long-time Honda fans.
Across social and digital touchpoints, we developed a suite of launch assets designed to build anticipation and hype, and position the Prelude as a worthy return for Honda’s famous sports coupe.
