A long-standing partnership with BurgerFuel, where I led the Creative Direction and on-set direction of all brand content - translating their distinctive brand pillars and attitude into a suite of hero videos for social, cinema and their in-store displays.
Creative Sweet is the overarching brand mantra spanning art, design, events and more. It's an eclectic, all encompassing brand identity, so to capture it we employed an equally diverse range of cameras, techniques and editing styles to capture its essence.
Radio BurgerFuel is a pillar of the brand which includes their in-house radio shows, in-store broadcast and online streaming platform. The brand has been championing local artists since before it was cool, and continue to host events, live performances and competitions.
BurgerFuel Cars is a pillar rooted in legendary, eye-catching vehicles that shaped the brand’s identity in its founding years. These are the muscle cars, classic off-roaders, and era-defining models that remain culturally iconic, even if they no longer sit in the active lineup or presence of the BurgerFuel. This was our final celebration of the vehicles and their significance for the brand.