As part of Bupa’s “Be You, with Bupa” brand platform, I directed a suite of consideration-stage TVCs showcasing the key benefits of life in a Bupa Retirement Village. From the ease of ‘lock up and leave’ apartment living to the freedom of hosting family visits, the series highlighted Bupa’s flexible approach to retirement living, reinforcing our positioning as the most down-to-earth and relatable brand in the category.